Many people fail in their business - or fail to realize its full potential -because they do not truly understand their business.
The first step to improving financial performance is to have executives and managers in the field who are financially competent. This includes understanding how dollars generated or saved at the property exponentially increase property value.
Experience has shown that many property managers, and sometimes executives, do not have the grasp of finance and math that they need to be successful. They may not understand terms and concepts that are second nature to their leaders and to their development or acquisition peers. A “basis point,” IRR, NPV, a cap rate, leverage, debt and equity, cost of capital, FFO/AFFO, NAV – may be foreign concepts. The consequence of not truly understanding their business is that they do not fully appreciate the tremendous impact that their actions have upon property value and company earnings. They must learn to see the “big picture” and to make day-to-day decisions that maximize the big picture.
To address this need, we have developed a seminar entitled Real Estate Finance and Math, customized both for private companies and for REITS. Perhaps for the first time, your on-site managers and the executives who lead them will appreciate the critical importance of their role in your company’s success. As they master these materials, their stress level will go down and their performance will improve.
The outline of Real Estate Finance and Math is as follows:
Real Estate Finance and Math (one day)
8:30 – 8:45: Welcome and Seminar Objectives
8:45 – 10:00: The Real Estate Finance Framework
- Introduction and learning objectives
- The pros and cons of investing in real estate
- Characteristics of commercial real estate markets
- Debt and equity investment
- How a developer thinks
10:00 – 10:15: Break
10:15 – 11:15: Understanding the Time Value of Money
- Mastering the HP 10B II calculator
- Time value of money principles and calculations
11:15 – 12:30: Creating Proforma Income Statements
- The two determinates of real estate value
- The two sources of cash flow
- The three components of each source of cash flow
- The discounted cash flow model
- Single Year
- Multiple Year
- Cash flows from disposition
12:30 – 1:30: Lunch
1:30 – 2:45: Return Measurements and Investment Criteria
- Return calculations
- Static return measures
- Return on investment
- Before tax return on equity
- After tax return on equity
- Dynamic return measures
- Net present value
- Internal rate of return
- Sensitivity analysis: where are the input risks the greatest?
2:45 – 3:00: Break
3:00 – 4:15: Group exercise: Application of Discounted Cash Flow Analysis
- Presentation of the problem and group work
- Discussion of the problem and return calculations
4:15 – 5:00 Increasing Apartment Value
- The cap rate multiplier effect
- NOI Maximization Blueprints
- Margin Analysis
- Revenue and Expense Formulas
- 26 Questions about your community you must be able to answer!
Participant Take-Aways
- HP Calculator
- Workbook with text and exhibits
- Glossary of terms
- Math Review
- Teaching Note: Real estate investment analysis
- Teaching Note: Time value of money
Additional topics for REITs (One and One-Half Day)
Day Two
8:30 – 9:45 What it Means to be a Publicly-Traded REIT
- What a REIT is and how it works
- Investment characteristics of REITS
- Key terms simplified: Net Income, FFO, AFFO and FAD
- What drives the stock price of a REIT?
- Critical factors investors look for in REITs
9:45 - 10:00 Break
10:00 – 11:00 REIT Financial Reporting
- SEC Filings and Press Releases
- REIT Basic Financial Statements
11:00 – 11: 30 How this Applies to Property Management
- The differences between public and private real estate companies
- Why property management is critical!
11:30 – 12:45 Group Excercise:
Putting it all Together – Jeopardy Quiz Bowl* Click on next Step to read more
Next, your executives and managers must become proficient in three areas that are critical to real estate success. While you could send executives and managers off to seminars, we believe it is much more cost effective – and you will know that each employee has received the training - to let us come to you with real estate specific programs as follows:
Negotiating. There are principles, which – as demonstrated both by academic studies and by practical experience – if followed lead to better results. Your folks should know them.
Contracting. Members of your team do it everyday but, again, there are key principles to know and pitfalls to avoid. A basic understanding of the law and its application, and particularly an awareness of risk transfer issues, is important, and might keep the ship afloat someday.
Customer Service. A different perspective from the usual fare, and designed exclusively for the multifamily apartment business. Ours is a different business. We offer space over time with certain services. We do not have customers for life, and the customer we very much want to keep today we may not want to keep tomorrow. Conversely, customers we want to keep but who chose to depart usually do so due to life changes beyond our control. Generic customer service presentations and approaches that rely heavily on other industries just don’t cut it. Customer service is important – but the right service in the right framework.
* Click on next Step to read more
Broader than training just for managers and executives, Famous by Friday® is coaching for the folks in the trenches. It is essential business knowledge. Lessons learned. Famous by Friday® is what your team needs to know to be successful - for themselves and for your company.
The reality is that most training does not result in behavioral change. It is not remembered, and is not applied. The phenomenon is not unlike the impact (or lack thereof) of the last business or self-help book you read. Unless you highlighted as you went, reviewed your highlights, and then prepared a summary of the key points that mattered to you, you probably remember little of it. Maybe a point or two, perhaps not even that. Think of the last Newsweek article you read at the doctor’s office. You took valuable time to read it – can you remember anything of value?
Our business knowledge training is presented in a fun learning environment and is designed to impart knowledge and skills that result in a limited number of focused behavior changes. Our training is designed with the 80/20 Principle in mind. The 80/20 principle asserts that “the minority of causes, inputs or effort usually lead to the majority of results, outputs or rewards.” Less is more – when it is the right action truly incorporated into daily activity.
To accomplish this result we have created the
Famous by Friday® series, a series of distinct-yet-related seminars:
* Click for graphic

The outline for one of the
Famous by Friday® seminars is as follows:
How to Speak and Write Good! A Primer in Communication (one half day)
8:30 – 9:00: Introduction
- Learning Objectives
- Didn’t I learn this in the 7th grade?
- Getting better while keeping your day job
- The Secret Sauce
9:00 – 10:30: Speaking Good
- Three simple rules for speakin’ good
- Special speaking situations
- The differentiators!
10:30 – 10:45: Break
10:45-12:15: Writing Good
- Top ten rules for writin’ good
- Special writing situations
- The differentiators!
12:15-12:30: Conclusion
Start with real estate financial literacy, add technical ability in negotiating, contracting and customer service, and finish with the essential business skills that make you Famous by Friday®, and you will have people ready and able to deliver results.